Hotel Alay hosts conferences, product launches and company celebrations for up to 500 guests at a cocktail party, or 400 in theater layout, across eight indoor and outdoor spaces. The four-star hotel stands at Avenida de Alay 5 in Benalmádena, on the Costa del Sol, a short walk from the sea and about 15 minutes from Málaga airport.
Seminars and company events
The main room, the Salón Andalucía, takes 500 at a cocktail party, 400 in theater style, 300 in classroom style and 250 at a gala dinner. It has a vinyl floor, LED lighting that can be set to a brand's colors, and access from the hotel plaza and by elevator, which helps when exhibitions or stands are being set up. On the reception floor, the Salón Benalmádena takes 50 in theater style or 30 in classroom style, with daylight, sea views and a small terrace. The Biblioteca, semi-private and bright, takes 25 in theater style and looks over the gardens and Puerto Marina. The Galería is a closed room for 16, used for small meetings, interviews and product presentations.
The hotel can supply simultaneous translation, sound and video equipment, projectors, IT equipment, a voting system and high-speed wifi, which covers most association meetings and sales conventions. Attendees can stay at the hotel, and private parking is available.
Weddings and receptions
The hotel presents its celebration offer as covering everything from small family gatherings to events for up to 500 guests, with a team that advises on planning. The Sala Verde, a bright and private room, takes 60 at a seated meal, and the Terraza Brisa, a terrace and garden, takes 75 standing. The website does not describe a dedicated wedding offer, so couples should ask the events team directly.
Rooms and capacities
Two outdoor areas match the main room in size. Plaza Benalmádena, an open square, and The Garden, which faces the Torre Bermeja watchtower, each take 400 at a cocktail party, 300 in theater style and 250 at a gala dinner. Together with the Salón Andalucía, they allow a plenary session indoors and a dinner outside on the same day, with a fallback room if the weather turns.
Accommodation
Guests choose between seven room types, most of them with sea views. The website does not state a total number of rooms.
Catering
Food is prepared by the hotel. For meetings, it offers coffee breaks and finger food, from pastries and skewers to sandwiches, small salads and appetizers, as well as corporate lunches, with set menus available on request. The general offer for guests includes an outdoor buffet breakfast, a pool bar and dinner.
History and setting
The hotel is in Benalmádena, next to the Puerto Marina leisure port and close to the beach, between Torremolinos and Fuengirola. The building is credited to the architect Manuel Jaén Albaitero.
Getting there
Málaga airport is about 15 minutes away by car. The Benalmádena-Arroyo de la Miel station, on the commuter line between Málaga and Fuengirola, serves the town.




