Loewe Saal hosts conferences, congresses, business events, product presentations, trade fairs, gala evenings, concerts, weddings and private parties, with flexible set-ups for groups of very different sizes. The venue occupies a listed brick building in the Ludwig Loewe Höfe on Wiebestraße in Berlin-Moabit, on the former site of the Loewe factories.
Seminars and company events
A conference here usually follows the shape of the building: the foyer for registration and a welcome drink, the main hall for the program, and the lounge areas and courtyard for networking breaks. The main hall has modern audio and video transmission, and the venue adds controllable spotlights, stage lighting, sound systems, projectors and LED screens. Lectures, panel discussions, roadshows, product launches and networking evenings are all on the list of formats, as are trade fairs and exhibitions. A team on site supports the planning and the day itself, and can supply decoration, furniture, technology and staff. The venue is open 365 days a year, which helps when a launch date is fixed by the client.
Weddings and receptions
Weddings and private celebrations are booked here alongside gala evenings, concerts and school graduation balls. A sparkling wine reception in the foyer, live music and an after-party can be added to the evening. The industrial courtyards and two outdoor areas give space for drinks in summer, and the brick walls give a backdrop for photos. Fashion shows, film and photo shoots also use the site.
Rooms and capacities
The event spaces are on the second and fourth floors. The main space is the Loewe Saal itself, and the Berliner Salon is the smaller room for a meeting or a side program. Two further halls, Ma Jolie and Ma Vie, are announced as coming soon. The two outdoor areas and the historic courtyards complete the site. The website does not publish capacities per layout, only a sample seating plan, so guest numbers for theater, banquet or standing set-ups need to be confirmed with the team.
Catering
Catering is prepared in-house and fresh, and can take the form of a classic buffet or a menu built for the event. Receptions and dinner service are handled by the same team, which keeps one contact for food, drinks and the room.
History and setting
At the end of the 19th century, Moabit became the main site of the Loewe companies. Several brick buildings separated by green spaces made up the site, an early example of modern industrial architecture in Berlin. The machine hall, built by Arnold Vogt in 1897 and 1898 and extended in 1905, was damaged in World War II, later used as a warehouse and training workshop, and demolished in 1994; a plaque now recalls it. The building that houses the venue is listed, and its brick walls and courtyards keep the industrial character of the site. The event business has run here since 2002.
Getting there
The address is Wiebestraße 42-45, 10553 Berlin. The U7 stops at Mierendorffplatz, and the U9 and the M27 bus also serve the area. The venue has its own courtyard entrance with parking and direct access to the halls.
