Weddings for up to 300 guests in every season, and corporate meetings, workshops and presentations for up to 100 people, take place at Palazzo La Marmora, a historic family residence and house museum at Corso del Piazzo 19, in the upper old town of Biella, Piedmont.
Seminars and company events
The palace has hosted meetings and corporate events for about thirty years. It offers a plenary area with chairs, lighting and audio-video connections, separate rooms for working groups or different parts of the day, and tables already set for workshops, including design thinking sessions. Wi-Fi covers the building. The garden, with its view over the city, serves for breaks and informal conversations. Institutional events, presentations to an audience, and photo, fashion and film shoots are also hosted, and the palace is booked privately with no other event at the same time.
Weddings and receptions
Weddings are held for up to 300 guests, with the day reserved for a single couple. Five frescoed rooms with period furniture and paintings sit on one floor, along with a room for music and dancing and a dedicated room where children can play. All rooms are heated, so the indoor spaces give a full fallback in bad weather. The garden is large enough for several hundred people yet secluded, and a staff member follows the couple before and during the day. The venue has partners for catering, flowers, invitations, music, planning and transport, but couples are free to choose their own.
Rooms and capacities
The palace's historic rooms include the Sala dei Castelli, whose frescoes form a 17th-century map of the family's fiefs, the Salotto Verde with its painted wallpaper, the Sala dei Motti with proverbs on the ceiling, the Sala del Camino, the Salone Galliari, the Sala Risorgimento and the Grande Galleria. The Serra, a 30-meter glass gallery under an 18th-century portico, is heated in winter and partly covered by a Ficus repens planted in 1870. Courtyards with vehicle access for service vans and ancillary rooms make setup easier.
Accommodation
Private apartments inside the palace can be rented for short or long stays, for leisure or work, and are booked by phone. For larger groups, the venue works with partner hotels and bed-and-breakfasts in Biella.
Catering
A professional kitchen connects to the rooms, the Serra and the garden. Light lunches, coffee breaks and banquets are provided through partner caterers, and organizers who have their own caterer can bring them in.
History and setting
Palazzo La Marmora has belonged to the same family for centuries: the Ferrero La Marmora, today the Mori Ubaldini degli Alberti La Marmora marquises. The family produced four generals, among them Alessandro La Marmora, founder of the Bersaglieri. The building spans some eight centuries, from the Renaissance to the 20th century, and is now a house museum with archives, guided visits by appointment and a study center. Its terraced garden, closed on three sides and open toward Biella and the Po Valley, goes back to the 15th century. A nymphaeum was added in 1715, and the garden was restored in 2024 and 2025 with Italian recovery funds.
Getting there
The palace stands in the Piazzo, Biella's hilltop historic quarter. The free public car park at the Piazzo has 134 covered spaces plus outdoor parking, with a lift up to the street level of the palace. Biella San Paolo is the city's railway station.
