Beaverbrook Town House suits small, private formats: a board meeting or a workshop for up to 16 people seated, a drinks reception for up to 30, a private dinner, or a wedding ceremony for up to 20 guests. The hotel occupies two restored Georgian townhouses at 115 Sloane Street in Chelsea, London, and is the city address of Beaverbrook, whose country house hotel stands in the Surrey Hills.
Seminars and company events
The Butterfly Room, on the lower ground floor, is the hotel's private event room. It seats up to 16 for a business meeting and has a presentation screen with AV. Private hire includes high-speed Wi-Fi, stationery, refreshments, sweet treats and a Japanese bento box lunch, so a leadership team or a client workshop can work through the day without leaving the room. The room opens onto a private courtyard, which the hotel suggests for coffee breaks and pre-dinner drinks. The Butterfly Room is also offered for pop-up events and pop-up retail, a format that fits a product preview for a selected guest list.
For a smaller client dinner, the Omakase Bar is a semi-private space for up to 14 guests, with a view of the Chef's Counter.
Weddings and receptions
The Butterfly Room and the Courtyard are both licensed for ceremonies of up to 20 guests. A wedding breakfast for up to 16 can follow in the Butterfly Room. Wedding bookings include exclusive use of the Courtyard from 10:00 to 20:00. The hotel proposes drinks at Sir Frank's Bar and photographs in Cadogan Gardens, which the building overlooks.
Rooms and capacities
The Butterfly Room takes 16 seated or 30 standing and has the screen and AV. The Courtyard opens directly from it and works as an outdoor extension for drinks, breaks and ceremonies. The Omakase Bar, facing the Chef's Counter, seats up to 14. The hotel does not publish a theatre or classroom layout, so this is a venue for a table of decision makers rather than a conference.
Accommodation
The hotel has 14 suites, each named after a London theatre. Categories run from Deluxe rooms to Studio Suites, Suites, Two Room Suites and an Executive Floor, which lets a speaker, a visiting board member or a wedding party sleep in the same building as the event.
Catering
Menus for private events come from The Fuji Grill, the hotel's Japanese restaurant. Its kitchen works in a format it calls Tapasu: Japanese dishes served as small plates for sharing, with a sushi bar. Three set menus are offered in the Butterfly Room and the Omakase Bar, from a Town House menu to a Chef's menu, and the team adapts them to the occasion. The hotel also serves a Japanese afternoon tea. Sir Frank's Bar, with Art Deco details and leather booths, works for drinks before or after dinner.
History and setting
The hotel takes its name from Lord Beaverbrook, the press baron who owned the Daily Express and the Sunday Express and served as Minister of Aircraft Production during the Second World War, when he pushed up the output of Spitfires. A Spitfire is the hotel's emblem. At his country house in Surrey he received world leaders, writers and film stars, and the Town House brings that story to a London setting on Sloane Street, facing Cadogan Gardens.
Getting there
The hotel stands on Sloane Street between Sloane Square and Knightsbridge. Sloane Square Underground station, on the District and Circle lines, is a short walk away. Heathrow is the nearest major airport.
