Conferences, product launches, dealer meetings and driving events for up to 800 participants can be organized at the Audi Brand Experience Center, the largest of five event buildings on the Audi Campus next to Munich Airport. The campus works as a full-service venue: the team handles the rental of rooms and outdoor areas as well as event logistics, from the first enquiry to the day itself.
Seminars and company events
The Brand Experience Center, known as ABEC, was built for brand presentations in which cars play a part. Its plenary is fully equipped and has two turntables for vehicle displays and a concealed garage, so a model can be revealed on stage. From the plenary, cars can drive straight out onto Dynamikfläche I, an outdoor area of about 55,000 m² that can be laid out to suit the program. Driving events are run with Audi Driving Experience, and every drive starts with a training session.
Smaller formats fit the other buildings. The Audi Conference Center sits above the central area of the Munich Airport Center and offers up to seven rooms, including a plenary for about 100 people, with movable walls for different layouts. Audi Training Center I, a few minutes on foot from the terminals, has a plenary for 150, four workshop rooms and a foyer where up to 15 vehicles can be shown. Audi Training Center II has a plenary of about 480 m² for 180 guests and a large terrace at the entrance. Audi Training Center III adds four workshop rooms, a showgarage and a roof terrace facing the runway. Several buildings are equipped for confidential work such as pre-release vehicles and design models.
Rooms and capacities
The ABEC covers more than 2,500 m² on three levels, with catering foyers, event areas that can be adapted to each brief, and the plenary described above. A covered outdoor space, the Lemongarden, keeps the building usable in every season. Across the campus, events can reach 800 participants. Dynamikfläche III, about 40,000 m², lies next to Audi Training Center III and a charging park with more than 60 AC points and two DC fast chargers, which suits electric mobility events. The operator provides floor plans and seating plans for each building.
Catering
Foyers with catering areas are part of the ABEC and of the three training centers. For the Audi Conference Center, catering is arranged on request at the time of booking.
Getting there
The campus can be reached by plane, car or public transport. Audi Training Center I is within walking distance of the terminals, and the Audi Conference Center connects to the Munich Airport Center, which makes the campus practical for participants who fly in for a single day. A route map is available for each building. The official site does not list accommodation on the campus, so overnight guests book hotels around the airport.
