De Suiker Events runs company parties, congresses, exhibitions and festivals in the former sugar factory of Groningen, for groups from 30 up to 4,500 guests indoors and 10,000 when the outdoor plaza and the rooftop terrace are added. The venue has six industrial rooms that can be used separately or combined, and a full-service event agency that handles production. The address is Suikerlaan 10, in the north of the Netherlands.
Seminars and company events
The venue names congresses, company parties, jubilee parties and exhibitions among its events, alongside sports activities and wedding receptions. Rooms are raw industrial spaces, so organizers who want a polished hotel ballroom should look elsewhere. Those who want a large industrial backdrop will find rooms from 60 to 2,000 square meters.
The in-house agency supplies the production side: technology, hospitality, security, staff, an event manager, photography, decoration and video. Past events listed on the site include a university jubilee party, a company party for 1,500 guests in the Grote Zaal and on the plaza, and an artist village for a music festival.
Weddings and receptions
The site lists a wedding party in the Balzaal among its past events. The Balzaal holds up to 1,300 standing guests, so it suits large receptions. Ask the team how it handles ceremonies, as the site gives no wedding offer of its own.
Rooms and capacities
The venue publishes standing capacities for each space. De Grote Zaal holds 2,700 on 1,680 square meters. De Pilarenzaal holds 2,700 on 2,000 square meters. De Balzaal holds 1,300 on 635 square meters. De Kristal holds 400 on 200 square meters. BOOVN, the rooftop terrace, holds 100 on 440 square meters. A small room named Tussen holds 49 on 60 square meters. De Vestibule is the entrance hall for the Balzaal and the Grote Zaal. The outdoor events plaza holds 5,500 on 10,000 square meters and is used to extend an event or as a festival site.
Catering
The agency lists hospitality among the services it provides, so food and drinks for an event are arranged through the venue. The official pages do not describe menus, and a Christmas offer exists as a separate page. Ask the team for the catering formats that fit your group.
History and setting
The building is a small part of the former Suiker Unie, a beet sugar factory whose chimney smoked until 2007. After almost 100 years the factory closed under a European restructuring of the sugar sector, and a part of the site was kept. Since 2018 it has served as the setting for events. A part of the original building was once two floors higher.
Getting there
The address is Suikerlaan 10, 9743 DA Groningen. The venue offers site visits by appointment, which is the best way to judge the rooms before booking.
