London Cru hosts private dinners, receptions, product launches and corporate away days for 10 to 100 guests, and every booking takes the whole winery on an exclusive basis. The venue is a working urban winery at 21-27 Seagrave Road, between Fulham and Earls Court in southwest London, where the team makes English wines inside a Grade II listed Victorian building.
Seminars and company events
The winery sells corporate away days, conferences, presentations, product launches and receptions, and it adds activities that a hotel meeting room cannot offer: tastings, winery tours and quiz nights among the tanks. The Tank Room takes 70 in theatre style for a presentation, with a projector and screen, a sound system and WiFi. The Barrel Room has a boardroom table made from reclaimed wine barrels for 12, with a screen, which suits a board meeting or a breakout. A working day can end with a tasting of the house wines in the same building, and since hire is exclusive, a group never shares the space with the public.
Rooms and capacities
The Tank Room covers 100 square meters among stainless steel tanks and oak barrels, and keeps the original features of the distillery. It takes 100 standing, 50 seated or 70 theatre style, and has a sound system with Spotify, AV equipment and WiFi. The Barrel Room, 40 square meters, takes 30 standing or 12 around the barrel table, with a plasma screen, a portable flat screen and a piano. Booked together, the two rooms give 140 square meters for up to 100 guests standing, which works for a launch or a birthday party with a reception flow between the spaces.
Catering
Three formulas are offered. Cheese and charcuterie grazing boards suit a reception or a tasting. For a seated dinner, a private chef designs a menu for the event and its guests. Dry hire is also possible, with the organizer bringing food, drink and suppliers. Wines come from the winery's own range of English wines, which the team presents during tastings.
History and setting
The building is a Grade II listed Victorian gin distillery and warehouse, converted into a winery. London Cru opened in 2013 as the first commercial winery in the capital. Its wines are now made exclusively from English grapes, including those of its own vineyard. The cellar remains a working space, so guests see where the wine is made and stored during their event.
Getting there
West Brompton station, served by the District line, the London Overground and Southern trains, is a few minutes on foot. Earls Court and Fulham Broadway are also within walking distance. Heathrow Airport is about 40 minutes by road, or reachable by the Piccadilly line from Earls Court.
