Magna Pars l'Hotel à Parfum hosts conventions, seminars, product launches, corporate dinners and private parties for groups of ten to 400 people. Its event area, the Spazio Eventi, is a congress center of twelve rooms fitted with current technology, and 68 suites keep attendees on site. The hotel occupies a former perfume factory between Via Tortona and Via Forcella, in the Navigli area of Milan, a few minutes from Porta Genova.
Seminars and company events
The rooms range from a ten-seat meeting room to a hall for several hundred guests, so a plenary, breakouts and a dinner can be held in the same building. The hotel arranges customized catering, technical support, decoration, hostesses, security and parking on request. Its Tortona location, in the heart of Milan's design district, suits launches and fashion or design week events. Smaller rooms such as Alchimia, a corner room with its own kitchen, are used for discreet corporate meetings.
Rooms and capacities
Spazio Quintessenza is the largest room, listed for up to 400 guests. It has five large windows that can be blacked out, adjustable spotlights and a backstage area. Next to it, Sala Perfumum serves as a speakers' room or for small private meetings. Sala Concreta (240 m², parquet floor, two levels with steel balustrades) is listed for up to 150 guests, and Spazio Assoluta (160 m², two levels, large windows) for up to 100. Joined together they form Spazio Elisir, about 400 m², listed for up to 250. Library Hall, with windows over the garden and part of the hotel's book collection, takes up to 160. Bibliotheca, a private lounge, takes up to 50, and Alchimia up to 60. Sala Ambrosia and Sala Nettare open onto terraces, for up to 50 and 30 guests. The LabSolue Bar and Roof Terrace, a veranda that becomes an open terrace in summer, can be booked exclusively.
Accommodation
The hotel has 68 suites. Each is named after a fragrance note, fruity, aromatic, floral, woody or resinous, in line with the perfume theme of the building.
Catering
Catering for events is provided in-house and tailored to each program. The restaurant Da Noi In focuses on Italian flavors and scents, the Liquidambar lounge bar pairs dishes and cocktails with essences, and the LabSolue Bar on the roof terrace serves aperitivo.
History and setting
The Martone family created the hotel on the site of Marvin, a former cosmetics and pharmaceutical company that made perfumes here. The building now also houses the LabSolue perfume laboratory, which links the hotel to its industrial past.
Getting there
Porta Genova station on metro line M2 is 6 minutes away and Coni Zugna on line M4 10 minutes. Milano Centrale is about 30 minutes by train, Linate airport 30 minutes, Malpensa 45 minutes and Bergamo Orio al Serio about one hour.
