10 Watt hosts conferences for up to 140 people, product launches, showrooms, corporate dinners and workshops in a group of furnished lofts in the Navigli district of Milan. It is a venue for companies, agencies and brands. Five event spaces can be rented on their own or together, and each one can be dressed to match a brand.
Seminars and company events
The venue is sold for business use first. The Light space is the technical hall. It has a control room for sound, video and lighting, a LED wall of 5 by 3 meters, a main projector and two side projectors. A plenary session of 140 guests in theatre seating is the largest format the venue states. The Color space suits small formal or informal meetings, networking sessions, showrooms and seated dinners. The Lounge space receives guests: it has an American bar for welcome coffee or cocktails, a cloakroom and an accreditation desk, and it connects all the other spaces.
Clients can add freestanding graphics, roll-ups and scenography, and use lighting, projections and video mapping. Smart TVs on the walls can carry the client's own content. Wi-Fi is stable enough for live streaming, and images can be shared across all rooms at once. The venue also lists press days, car launches, runway shows, corporate parties and team building such as cooking sessions, team painting and escape rooms.
Rooms and capacities
Every space has a ceiling height of 6 meters and daylight that can be dimmed completely.
The Light space covers 200 square meters, with 30 kW of electric power, an air recirculation system, a bar with kitchen and two bathrooms, one of them wheelchair accessible. Two cars can be brought in. The Color space covers 245 square meters, with 30 kW of power, a wood burning fireplace, an equipped kitchen and a back area for catering. The Lounge space covers 75 square meters, with a bioethanol fireplace and a bar counter with a small kitchen. Yori Studio covers 220 square meters and has a kitchen of 50 square meters, which suits food and beverage events, show cooking and workshops. The Outdoor area covers 60 square meters, planted and lit with RGB LEDs.
The site also describes an area for beauty and wellness productions and the Purple House, a loft with its own entrance that is rented by the day for small business events and video productions.
Catering
Three of the spaces have kitchens or bars, and the Color space and Yori Studio have room for a caterer to prepare. The venue mentions served corporate dinners. It does not say whether catering is in house or chosen from a list, so ask when you send a request.
History and setting
10 Watt describes itself as an event venue with an industrial past and a contemporary design. The spaces are furnished with pieces from design brands, and that furniture is available to clients to build a set. The lofts are also used as photo and video studios, so availability is given by space and by date.
Getting there
The venue is at Via Giacomo Watt 10 in Milan, in the Navigli area. The ground-floor access makes loading and unloading simple, and a parking area is a few steps from the entrance.
