Novela is a bar and event space on Mission Street in San Francisco that hosts company receptions, product launches and executive evenings for 20 to 300 guests. It sits in the Yerba Buena District, close to Moscone Center and Union Square, which makes it a practical choice for teams in town for a conference or a sales meeting.
Seminars and company events
The venue is organized around standing and seated receptions rather than a conference format. Typical corporate uses include product launches, VIP and executive hosting, media events, presentations, daytime meetings, holiday parties and fundraisers. A full buyout takes the whole 3,200 sq ft floor, with up to 300 guests at a cocktail reception or 100 seated. If your event is smaller, one of two semi-private rooms can be booked on its own, so a team of 20 does not have to fill a large space.
The room is equipped for presenting. An EAW sound system, two large projection screens and three HD flat panels are installed, so a short keynote, a pitch or a slide loop can run during a reception without rented equipment.
Weddings and receptions
Novela also takes wedding receptions and birthday parties. The fit is a cocktail-style celebration or a rehearsal evening in the city rather than a formal seated banquet for a large group, since seating tops out at 100 guests.
Rooms and capacities
The Hemingway Room holds 20 to 30 guests and has its own private bar. Organizers use it for product launches, small group happy hours, executive lounges and intimate hosting. The Fitzgerald Room holds 40 to 60 guests at a cocktail reception and has two 55 inch TVs. It suits VIP evenings, fundraisers, holiday celebrations and social functions.
Booking both rooms together, or the whole venue, moves the capacity to 250 to 300 guests for a cocktail reception. The venue has two full-service bars in total.
Catering
The team offers custom cocktail and punch menus on request. For food, the venue works with a list of preferred caterers. Outside caterers are allowed for an additional fee, so you can bring your own provider if your company has one under contract.
Other services can be arranged through the venue on request: DJs and live bands, photography, floral and decor, valet parking, security and audio-visual technicians. This helps when you want one point of contact for an evening that would otherwise need several suppliers.
Getting there
Novela is at 662 Mission Street, San Francisco, CA 94105. The Yerba Buena District is a short walk from Moscone Center and Union Square, and hotels are within easy reach for out-of-town guests. Event inquiries go to the events director through the venue's online request form.
