Quartier Général can take a seminar, a conference, a press launch, a cocktail evening or a seated dinner, for up to 200 guests standing, 170 seated in rows or 150 at tables. The venue is a single open space of 475 m² at 71 rue de la Fontaine au Roi, in the 11th arrondissement of Paris. It is run by Quartier Général, a communication and event production agency, which rents the space and can also produce the event.
Seminars and company events
The space lists conference, seminar, presentation, product launch, press launch, tasting and showroom among its uses. Past events named on the site include internal sales conferences, product presentations for consumer brands, professional meetings and a winter party for a cosmetics group. For a conference, the venue states 170 seats. A projection wall of 4.40 by 3 meters, a 4K video projector, a sound system with two wireless microphones and stages are on site. Fibre internet and Wi-Fi are listed for streaming and large attendances.
The team can add decoration, lighting, sound and catering through its partners. A member of staff is present during the event.
Rooms and capacities
The 475 m² are arranged in three linked areas rather than separate rooms. The entrance and gallery have arches with a height of 3.25 meters. The glass-roofed hall rises from 3.89 meters to 5.41 meters under the roof. The showroom area is lower, at 2.72 meters under the ceiling. Published capacities for the whole space are 200 standing for a party or cocktail, 170 seated for a conference and 150 seated for a dinner.
The walls are raw or white brick, and the hall takes daylight from the glass roof, which suits photo and film work as well as events. Contemporary, industrial and design furniture is available at no charge apart from delivery, with racks and hangers for a cloakroom. The site also mentions that cars and large objects can be brought in for a shoot or a launch, with street-level access for guests and deliveries.
Catering
There is no restaurant on site. A fitted kitchen with refrigerator, dishwasher, two microwaves and a water point is available to a caterer, and the team can recommend one. Two toilets and a shower complete the back of house.
History and setting
Quartier Général began as a fashion press office founded by Sylvie Vaulet, who had worked with designers such as Helmut Lang and Martine Sitbon before casting and producing runway shows. The agency later moved toward communication and event production, led with Aline Dupin as production director. Clients listed on the site include fashion houses, drinks brands, streaming platforms and technology companies, and the space has hosted fashion showrooms, magazine shoots and TV filming.
The address sits in a residential and creative part of the 11th arrondissement, between Belleville and the Canal Saint-Martin, which suits an event aimed at a design, fashion or media audience.
Getting there
The nearest metro stations are Goncourt, Parmentier on line 3 and Couronnes on line 2. Bus lines 96, 75 and 86 stop nearby. The venue has one private parking space, and a public car park is at 11-13 rue des Trois Bornes. Visits are by appointment.
