A seated dinner for 300, a standing party for 500, or a daytime lunch for 50 in a cabaret room: Brasserie Zédel, on Sherwood Street in Soho, London, can be taken over entirely for large company events and also rents two smaller rooms by day. It sits a short walk from Piccadilly Circus, in the middle of the West End.
Seminars and company events
Company use at Zédel means parties, launches, premieres, awards nights and receptions rather than training days. The main brasserie is offered on exclusive hire for large groups, and the venue lists premieres and parties for Wicked and Downton Abbey and the Elle Style Awards among the events it has held. For a smaller format, The Crazy Coqs and Bar Américain can be booked during the day. The Crazy Coqs works for a seated lunch, a standing reception or a presentation built around a live performance, since the room was designed for cabaret. Bar Américain suits a daytime drinks reception, though it cannot be hired on its own in the evening. Brasserie Zédel belongs to Wolseley Hospitality, and the group's other restaurants offer private dining rooms if a team needs a closed room for a board dinner.
Rooms and capacities
Brasserie Zédel on exclusive hire takes up to 500 guests standing or 300 seated. The Crazy Coqs, on daytime hire only, takes up to 80 for a standing reception or a performance and up to 50 for a seated lunch. Bar Américain is available for daytime hire; the site does not publish a capacity. ZL Café, the venue's Parisian-style café, shares the same address. For a large evening event, the realistic options are the full brasserie or a daytime format in one of the smaller rooms.
Catering
Food and drink come from the venue's own kitchen and bars. The site does not publish event menus or packages, so the events team prepares a proposal for each enquiry. Everyday service follows the menu of a French brasserie, which gives a clear idea of the style for a seated dinner, while a standing party is served with drinks from the venue's bars.
History and setting
The rooms opened in 1915 as part of the Regent Palace Hotel. In the 1990s they became the Atlantic Bar & Grill, a well-known late-night address of the West End. They reopened as Brasserie Zédel in 2012 after a restoration. The dining room lies below street level and keeps its period decoration, which gives a large event a strong setting without much added staging. The Crazy Coqs and Bar Américain share the same building and character.
Getting there
The address is 20 Sherwood Street, London W1F 7ED. Piccadilly Circus Underground station, on the Piccadilly and Bakerloo lines, is the nearest, a couple of minutes on foot. Oxford Circus and Leicester Square are also within walking distance, and Charing Cross is the closest mainline station. Heathrow is the main airport, reached by the Piccadilly line or the Elizabeth line.
