Gary's Loft hosts corporate and marketing events, weddings and private parties for 75 to 250 guests across three furnished interior floors and an open-air roof deck. The venue occupies a building at 28 West 36th Street in Midtown Manhattan, a short walk from Herald Square and Penn Station.
Seminars and company events
The loft is set up for brand activations, marketing events, fashion shows, ticketed performances, product showrooms, corporate retreats and fundraisers. Each floor comes furnished, and the staff can rearrange the furniture before your arrival or move it to a back-of-house storage area. You may change the look of the space as long as it can be fully restored at the end of the booking. Pipe and drape is available, and basic folding chairs, tables, clothing racks and hangers are included.
For presentations, every floor has Sonos speakers. A two-speaker PA system with a mixer and two microphones is included, and you can bring your own audio-visual and DJ equipment. A dance floor can be added on request.
Weddings and receptions
Ceremonies, receptions, showers and private parties are all hosted here. The Penthouse and 11th Floor each take 150 guests, and the two can be combined for 250. The 10th Floor takes 75, and the Roof Deck takes 150 in the open air. Open-flame candles are allowed when placed with care. Alcohol is permitted. There is no in-house bar service, but the team can name companies that have worked in the building before.
Rooms and capacities
The Penthouse and the 11th Floor measure 4,500 square feet each. The 10th Floor and the Roof Deck measure 2,000 square feet each. The Roof Deck looks toward the Empire State Building and other Midtown landmarks. All floors, the roof included, are reached by passenger and freight elevators, which helps with equipment and deliveries. Each floor has several restrooms that are accessible under the ADA, and laundry machines are on site. A doorman greets guests in the lobby, and at least one member of the Gary's Loft staff is present during every event.
Catering
You choose your own caterer. There is no exclusive company, and no restriction on rental companies or other vendors. Prep kitchens are in place on the 11th and 10th Floors, and every floor has a full refrigerator and freezer, sinks, dishwashers and counter space. The team gives recommendations for caterers and rental companies on request.
Getting there
The address is 28 West 36th Street, New York, NY 10018. The 34th Street Herald Square subway station serves the B, D, F, M, N, Q, R and W lines, and Penn Station is within walking distance. The venue can be booked at any hour, every day of the year, which suits early installations, late events or overnight set-ups.
When you contact the team, give your preferred dates and guest count. A tour of the venue can be arranged, and a rate card is sent on request.
